A 6-Month Practice-Growth Intensive for Therapists
Graduate school taught you how to be a therapist. This teaches you how to build a thriving practice.
Build the positioning, referral systems, consultation process, business plan, fee strategy, website, and professional network your practice needs—with practical tools and direct guidance from John Howard, LMFT.
Led by John Howard, LMFT
- Duration
- Six months
- Lectures
- 12 practical sessions
- Working labs
- Six optional labs
- Included
- Recordings + permanent resource library
- Capstone
- Business-plan review
- Bonus
- Six months of WisePractice
The unspoken curriculum
Nobody trained you for this part.
You can be deeply skilled in the room and still feel uncertain about the work that brings the right people to it. That is not a clinical failure. It is a missing business education.
- 01Referrals have slowed—or never became predictable.
- 02Inquiries do not consistently become booked clients.
- 03Ethical marketing feels vague, uncomfortable, or noisy.
- 04Fees stay low because confidence and numbers are not aligned.
- 05Your website does not make your niche easy to understand.
- 06Clinical, admin, and business work keep bleeding together.
- 07Growth decisions come from guesswork instead of a plan.
Six working assets
By the end, you will not just understand how to grow a sustainable practice. You will have started building it.
-
01
From “I serve everyone”
A clear niche and brand
A position you can communicate with confidence.
-
02
From uneven inquiries
A referral-to-booking system
A repeatable path from first contact to consultation.
-
03
From reactive decisions
A pressure-tested business plan
A working document for the practice you are building.
-
04
From fee uncertainty
A sustainable fee strategy
A financial approach you can explain and uphold.
-
05
From isolated outreach
Professional referral relationships
A more human, useful network around your practice.
-
06
From a passive website
An improved online presence
An audited message, website, and discoverability plan.
The working rhythm
A practicum, not another lecture series.
Each lecture turns a business principle into something you can use: a template, script, checklist, or worksheet. Each month gives you a place to apply it to your actual practice.
The capstone closes the loop with direct feedback from John on your working business plan.
- 1Learn
Understand the principle.
- 2Build
Complete the tool.
- 3Apply
Use it that week.
- 4Troubleshoot
Work through it live.
The six-month roadmap
Build in sequence. Leave with a working practice plan.
Month 01 Positioning and Foundations 2 lectures + optional lab
- Lecture 01How to Brand and Market a Private Practice
- Lecture 02The Tactics That Build a Thriving Practice
Tool focusPractice Brand & Niche Definition Worksheet
Application stepDefine the position your practice can communicate consistently.
Month 02 Legal, Financial, and Operational Clarity 2 lectures + optional lab
- Lecture 03Legal & Financial Aspects of Practice
- Lecture 04Wearing the Many Hats of Private Practice & Starting the Business Plan
Tool focusBusiness Plan Template, SWOT Worksheet, and Cash Flow Forecast Template
Application stepMap the roles, assumptions, and financial structure behind your practice.
Month 03 Conversion and Business Planning 2 lectures + optional lab
- Lecture 05The Consultation Call That Converts
- Lecture 06How to Craft a Solid Psychotherapy Practice Business Plan
Tool focusConsultation Call Script, Objection-Handling Cheat Sheet, and Business Plan Template
Application stepRehearse the consultation path and develop the next section of your plan.
Month 04 Visibility and Modern Marketing 2 lectures + optional lab
- Lecture 07Putting Yourself Out There
- Lecture 08Marketing Tactics That Work
Tool focusWebsite & SEO Self-Audit Checklist and Social Media Content Calendar
Application stepAudit your current visibility and choose the next practical improvements.
Month 05 Message and Referral Network 2 lectures + optional lab
- Lecture 09Defining Your Powerful, Particular Message
- Lecture 10Building Your Professional Referral Network
Tool focusThree-Part Referral Email Template, Networking Outreach Scripts, and Wellness Partnership Pitch Template
Application stepClarify your message and begin thoughtful outreach to potential referral partners.
Month 06 Fees and Relationship-Based Email 2 lectures + optional lab
- Lecture 11How to Intelligently Raise Your Fee and Know When to Do It
- Lecture 12Advanced Email Marketing Strategy
Tool focusFee-Increase Announcement Letter and relationship-based email planning
Application stepDraft a clear fee communication and a sustainable email approach.
Your working library
Templates you can open on Monday morning.
Permanent access to practical business assets—organized around the work, not buried in a course portal.
Position
Message & visibility
- Practice Brand & Niche Definition Worksheet
- Website & SEO Self-Audit Checklist
- Social Media Content Calendar
Connect
Referrals & consultation
- Three-Part Referral Email Template
- Consultation Call Script and Objection-Handling Cheat Sheet
- Networking Outreach Scripts
- Wellness Partnership Pitch Template
Plan
Business & finance
- Business Plan Template and SWOT Worksheet
- Cash Flow Forecast Template
- KPI Dashboard
- Income Diversification Worksheet
Operate
Fees & systems
- Fee-Increase Announcement Letter
- Tech Stack Comparison Chart
Application labs + capstone
Work on the practice you actually have.
One optional working lab
Bring drafts, roadblocks, and questions from your real practice.
Customize the tools
Adapt the templates to your stage, niche, and circumstances.
Direct plan feedback
End with John’s feedback on your working business plan.
Publication check: Whether implementation labs are recorded still requires client confirmation.
Included implementation support
Six Months of WisePractice, Included
A HIPAA-compliant practice-management platform to support the systems you are building during the intensive.
WisePractice is an included third-party platform benefit and remains distinct from the Therapy Wisdom program.
- Core platform
- Scheduling, non-insurance billing, and note-taking
- Also mentioned
- Website hosting and AI voicemail
- Stated value
- $762
A practice-growth spectrum
Meet the program where your practice is.
- 01
Starting
Graduate students, pre-licensed clinicians, and new owners building a strong foundation.
- 02
Stabilizing
Solo or group-practice owners who need more consistent referrals and conversion.
- 03
Scaling
Established owners ready to formalize the plan, raise fees, or diversify revenue.
- 04
Modernizing
Experienced practitioners updating their message, website, and technology stack.
Your guide
John Howard, LMFT
Therapist, practice builder, team leader, and an experienced guide to ethical therapist marketing.
John started his counseling practice in 2011. Within two years, he was hiring, supervising, and teaching—learning the business realities that clinical training rarely addresses.
He has founded multiple group practices, led a staff of more than 20 clinicians, and managed thousands of patients under care. He has also helped therapists and nationally known psychotherapists improve websites, online offers, and ethical marketing.
Enrollment overview
Grow Your Therapy Practice
The Practical Growth Intensive with John Howard, LMFT
- Six months of training
- 12 required-for-CE lecture sessions
- Six optional implementation labs
- Recorded lecture access
- Permanent template and resource library
- Capstone business-plan review
- Six months of WisePractice stated value $762
Enrollment link will remain on-page until a checkout URL is approved.
Questions, answered honestly
Program FAQ
Confirmed facts are answered directly. Unresolved logistics remain marked for client review.
Who is the program for?
It is designed for therapists from graduate and pre-licensed stages through established practice ownership—including people starting, stabilizing, scaling, or modernizing a solo or group practice.
Does this apply to solo and group practices?
Yes. The intensive addresses positioning, referral relationships, consultation, planning, fees, visibility, and systems relevant to both solo and group-practice owners.
Are the lectures recorded?
Recorded lecture access is included. [REPLAY / ACCESS PERIOD NEEDED]
Are implementation labs recorded?
The labs are optional working sessions. Their recording status is not yet approved. [LAB RECORDING POLICY NEEDED]
What is the expected time commitment?
The program includes two lecture sessions and one optional implementation lab per month, plus action steps between sessions. [SESSION DATES AND TIMES NEEDED]
How long can I access the resource library?
The template and resource library is described as permanent access. The lecture replay period still requires confirmation. [REPLAY / ACCESS PERIOD NEEDED]
How do CE credits work?
The 12 lecture sessions are described as required for CE. Live-attendance requirements, eligibility, total hours, and approval wording must be confirmed. [TOTAL CE HOURS AND APPROVAL LANGUAGE NEEDED]
What is included with WisePractice?
Six months of the HIPAA-compliant platform are included, with scheduling, non-insurance billing, note-taking, and source-draft mentions of website hosting and AI voicemail. The stated value is $762. [WISEPRACTICE TERMS AFTER SIX MONTHS NEEDED]
Can graduate students or pre-licensed clinicians join?
Yes. The program is intended to help graduate students and pre-licensed clinicians get a thoughtful head start on practice-building.
What are the price, payment plan, and refund terms?
[PRICE NEEDED] [PAYMENT PLAN NEEDED] [REFUND OR GUARANTEE POLICY NEEDED]
Your next working chapter
Build the practice your clinical work deserves.
Turn ethical marketing, sustainable systems, and direct guidance into working assets you can keep using long after the intensive ends.
Enroll in the Intensive